Barbie Bassett

News Anchor
Jackson, MS
Barbie Bassett

Originally from Marks, Mississippi, Barbie was reared on a farm as the last of four children.

Barbie graduated from Mississippi College with a Bachelor of Science degree in Mass Communications. She received a Master of Science degree from Mississippi State University with concentration in Broadcast Meteorology.

Barbie has been granted the Seal of Approval from the American Meteorological Society and has been awarded "Best Weathercast" by the Associated Press several times. She was WLBT's first chief meteorologist in its 50+ year history. While she continues to forecast the weather from time to time, Barbie is the Morning News Anchor alongside Wilson Stribling as well as co-host of "Today at 11" and the FOX40 Morning News.

Barbie won the 2000 Mrs. Mississippi International title. At the Mrs. International pageant, she was named a semi-finalist in the Top 15 as she competed against women from all over the world. She has held four state beauty pageant titles and one national title over the years. Barbie is an accomplished opera singer, ventriloquist, pianist, and model.

Before joining WLBT, Barbie was the weekend meteorologist for WTVC in Chattanooga, Tennessee. For two years, she was the morning meteorologist for WAPT, the ABC affiliate in Jackson. She is also an adjunct professor of communication for Mississippi College.

Barbie sits on the Boards of Directors for the Mississippi Hugh O'Brian Youth Leadership Foundation and the Christmas Village. Additionally, she is on the Advisory Council for the Madison-Ridgeland Junior Auxiliary and a graduate of Leadership Mississippi.

She is Vice President of the American Meteorological Society Jackson Chapter, teaches two-year-olds in Sunday school and sings on the praise and worship team at Colonial Heights Baptist Church, a Life Member of the Madison-Ridgeland Junior Auxiliary, and is a sustaining member of the Junior League of Jackson.

Barbie was selected as the "Volunteer of the Year" for the National Hugh O'Brian Youth Leadership Foundation and was named one of Mississippi's "Top 40 Under 40."

Barbie was also voted by Mississippi Magazine readers as their "Favorite Media Personality." Mississippi College named Barbie as one of their "Distinguished Alumnae for 2007." The Salvation Army gave her their "Angel Award" recipient and readers of the Jackson Free Press voted her as the "Best TV Personality" and "Best Public Figure." Readers of the Clarion Ledger select her as their "Favorite Weather Person and News Personality" almost every year.

Barbie has donated her hair 11 times to Great Lengths, an organization that makes human hair wigs for women who have lost their hair due to cancer. A Guinness Book of World Record was set in 2007 in Clinton, Mississippi, with the Great Lengths project that she and former co-worker Stephanie Bell-Flynt spearheaded.

Barbie owns Cloud 9 Clothiers, Good News Candle Company and is the Founder of a global premium beauty brand along with a biotech franchise.

She's written two best sellers: "Forecasts & Faith: 5 Keys to Weathering the Storms of Life" and "Carry An Umbrella When There's No Rain in the Forecast" and is finalizing her third book.

In her spare time, she enjoys storm chasing, collecting Barbie Dolls, spending time on the family farm and homeschooling her children Grace, Will Christian, and Lilly Faith.

For speaking inquiries, visit

You can find Barbie on Twitter @BarbieBassettTV, "Like" her Facebook page called "Barbie Bassett WLBT" or follow her on Instagram as "barbie_bassett"